Strategic market analysis and advice can be summarised as answering the following questions:

	how do we beat the competition?
	what marketing tactics do we use?

It is particularly useful when launching a new product or service or before supplying a new target market.

There are a variety of tools and methodologies that can be used. The following framework is a useful starting point.

	Situation Audit
		current position (competitors, products etc.)
		market segmentation
		market size
		market growth
		market concentration
		consumer trends
		competitor trends
		channel trends (distribution)

	Competitors
		generic strategy
		target market
		strategic focus
		differential advantage
		product or service
		pricing
		distribution
		promotion
		strengths
		weaknesses

	Effect of Each Proposed Action
		market
		consumers
		competitors' product or service
		competitors' pricing
		competitors' distribution
		competitors' promotion

Solution

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Services
Strategic Market Analysis | Marketing Plan Development | Customer or Member Research | Statistical Data Analysis | Business Diagnostic Review | Operational Improvements | Training | Sales Agency Services