Sales and Marketing

	retained customers or members
	new customers or members
	happier customers or members
	reduced unit cost of sales
	focussed sales and marketing activities
	increased profit per customer

Operational Performance

	improved quality of service
	improved efficiency
	reduced operational costs
	wiser employees
	happier employees
	increased profitability
	"organisation out of chaos"

Management Support

	strategic direction
	increased knowledge and understanding
	better management information
	clear performance indicators
	someone to do the dirty work
	peace of mind - reliable and trustworthy confidant
	"clarity out of confusion"